iShares
Financial regulations won’t let you say your parity investment product is better than your competitor’s. We found a way around that by equating iShares ETFs to a young overachiever of the same name.
During the pandemic, we saw the rise of the “retail investor,” with many of them chasing volatile meme stocks and crypto. For iShares’s 2022 US campaign, we cautioned investors about the dangers of this impulsive behavior while positioning iShares ETFs as a way to unleash their potential within.
A majority of NBA players go broke within 5 years after retirement. To address this, we got some of the league’s top rookies to use their first big endorsement payout to invest in iShares ETFs so they could play the long game.
