
AURA + RDJ
In 2023, we introduced Robert Downey Jr. as the brand ambassador of online cybersecurity company Aura.
Audio
We also created an online audio ad in which RDJ would offer fans the opportunity to invest in his next movie. The ad would drive listeners to an Aura-branded microsite where they learned that the investment opportunity was fake and that RDJ’s audio was created using AI - the same tool online criminals use to trick innocent people.